What we do

TRUSTED EDUCATION DELIVERED

Health literacy helps individuals adjust lifestyles, follow medical advice, and stay on track with treatment plans.

CLICK HERE TO VIEW A 90 SEC VIDEO OF OUR CORE MISSION

TRUSTED PATIENT

EDUCATION DELIVERED

OUR MISSION

Improving health by making trusted

information accessible.

WHY
Better-informed people live healthier
and more productive lives.

Research shows that health education helps individuals adjust lifestyles, follow medical advice, and stay on track with treatment plans. Doctors, pharmacists, clinic sisters and other healthcare providers know best, but patients need to fully understand and absorb what they are told to take effective action.

trusted Patient education Delivered

OUR MISSION

Improving health by making trusted information accessible.

WHY

Better-informed people live healthier and more productive lives.

Research shows that health education helps individuals adjust

lifestyles, follow medical advice, and stay on track with treatment plans.

Doctors, pharmacists, clinic sisters and other healthcare providers know

best, but patients need to fully understand and absorb what they are

told to take effective action.

WHAT PROBLEM ARE

WE SOLVING?

HEALTHCARE CLARITY

A visit to a doctor is often short, stressful, and expensive. Patients frequently leave feeling overwhelmed and unable to retain the critical information shared with them.

 

TRUSTED GUIDANCE

Healthcare professionals – already overburdened and stretched for time -often lack the tools to guide patients toward trusted, actionable information that reinforces their advice.

 

MISINFORMATION RISK

As a result, patients often turn to the internet or rely on friends and family for answers, encountering unreliable, irrelevant,
or confusing content that is not tailored to their healthcare provider’s diagnosis or treatment plan.

 

CLARITY GAP

The outcome? Patients lack the clarity and confidence to adhere to treatment plans effectively, while healthcare providers miss the opportunity to ensure their guidance is understood and followed.

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what problem are we solving?

HEALTHCARE CLARITY

A visit to a doctor is often short, stressful, and expensive. Patients frequently leave feeling overwhelmed and unable to retain the critical information shared with them.

TRUSTED GUIDANCE

Healthcare professionals—already overburdened and stretched for time—often lack the tools to guide patients toward trusted, actionable information that reinforces their advice.

MISINFORMATION RISK

As a result, patients often turn to the internet or rely on friends and family for answers, encountering unreliable, irrelevant, or confusing content that is not tailored to their healthcare provider’s diagnosis or treatment plan.

CLARITY GAP

The outcome? Patients lack the clarity and confidence to adhere to treatment plans effectively, while healthcare providers miss the opportunity to ensure their guidance is understood and followed.

THIS INFORMATION IS:

 

Relevant: Matched to their needs and context.
Easy to Understand: Consumer-friendly and jargon-free. Reliable: Written and vetted by medical professionals. Trusted: Provided from the point of care, by the professional. Accessible: Delivered at the right time, in multiple formats, and across languages to meet patients where they are.

MEDINFORMER'S SOLUTION

TO PUT TRUSTED, HIGH-QUALITY HEALTH INFORMATION
IN THE HANDS OF PATIENTS AT POINT OF CARE

 

THIS INFORMATION IS:

Relevant: Matched to their needs and context.

Easy to Understand: Consumer-friendly and jargon-free.

Reliable: Written and vetted by medical professionals.

Trusted: Provided from the point of care, by the professional.

Accessible: Delivered at the right time, in multiple formats,

and across languages to meet patients where they are.

DELIVERED THROUGH A PROVEN ECO-SYSTEM

DELIVERED THROUGH A PROVEN ECO-SYSTEM

CONTENT

Accurate, referenced, and
culturally relevant health information presented in highly engaging,consumer-friendly formats.

 

PUSH & PULL TOOLS

Delivered to patients in health-relevant contexts, either pulled by patients when they need it or pushed by healthcare professionals.

 

MANAGEMENT & DISTRIBUTION

Seamlessly delivered through proprietary content and distribution tools, including APIs, websites and workflow integrations.

 

DATA & ANALYTICS

Powerful, organised digital reporting tools that provide valuable insights while prioritising and protecting patient privacy.

Accurate, referenced, and culturally relevant health information presented in highly engaging, consumer-friendly formats.

Delivered to patients in health-relevant contexts, either pulled by patients when they need it or pushed by healthcare professionals.

Powerful, organised digital reporting tools that provide valuable insights while prioritising and protecting patient privacy.

Seamlessly delivered through proprietary content and distribution tools, including APIs, websites and workflow integrations.

NEW TOOLS IN DEVELOPMENT – SCHEDULED MESSAGING

  • Extend the value and depth of your patient education touchpoint.

  • HCPs send trusted, condition-specific messages (e.g. hypertension, diabetes, women’s health) via WhatsApp.

  • Messages are delivered in timed intervals to support behaviour change and reinforce your role in care.

  • We provide data on what’s shared and opened, with the option to integrate into your reporting system.

  • Let’s co-create message journeys aligned with your therapeutic focus and objectives.

NEW TOOLS IN DEVELOPMENT – SCHEDULED MESSAGING

  • Extend the value and depth of your patient education touchpoint.

  • HCPs send trusted, condition-specific messages (e.g. hypertension, diabetes, women’s health) via WhatsApp.

  • Messages are delivered in timed intervals to support behaviour change and reinforce your role in care.

  • We provide data on what’s shared and opened, with the option to integrate into your reporting system.

  • Let’s co-create message journeys aligned with your therapeutic focus and objectives.