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Why Front Runner Pharmacy Chains
Provide Patient Education

Strengthen the position of Pharmacies as health authority towards customers

  • Position pharmacists as trusted healthcare providers, beyond dispensing medication.
  • Build stronger patient relationships, improving health outcomes. 

Enhance customer experience
and brand perception

  • Equip pharmacists and staff with ready-to-use tools to educate patients and engage customers.
  • Make the pharmacy experience more engaging, professional, and service-driven.

Differentiate from competitors & increase consumer loyalty

  • Move beyond price-based competition, positioning centered on expertise, education
    and patient care.
  • Attract and retain health-conscious consumers, strengthen brand loyalty, generate repeat visits.

Amplify Brand Visibility across multiple channels – create more branded touch points

  • Consumer relevant branding on more touchpoints: amplify digital, in-store, and social media presence.
  • In-store displays and QR codes create a patient-centric experience, driving
    real-time engagement.

Improve Medication adherence
& public health impact

  • Empowered patients adhere to treatments, reducing medication errors and health risks.
  • Supports preventative care, chronic disease management, and public health initiatives

Drive Digital Engagement and open
up additional sales opportunities

  • Each e-brochure view directs patients to the digital context of the pharmacy’s
    website or app, boosting engagement.
  • Informed customers are more likely to act on recommended treatments and supplements  resulting in sales opportunities.

PARTNER WITH MEDINFORMER TO ACCELERATE PATIENT EDUCATION

Leapfrog to Patient Education front runner position in your market, Skip the build – start succeeding by piggy backing on years of development by Medinformer at Africa’s leading pharmacy chain Dis-Chem.

 

Avoid the costs and risks of investing in inhouse or new partner patient education content and tool development. Start with defined and limited investments.

 

Launch fast, avoid the throughput time and likely delays of inhouse development and all learning involved in content and tool and tech development.

 

Begin with critical mass of content, bring the breadth of content required to generate usage by consumers and promotion by your own staff.

 

Immediately start on delivery of impact, work with proven technology and tools.

Tap into the ongoing stream of innovation. Capitalize on the ongoing creation of content, tools and technology of Medinformer with other frontrunner partners across Africa.

 

Build on the proven base of content and tools, then add your own focus, target positioning and content wishes.  

WHAT YOU
RECEIVE FOR
YOUR INVESTMENT

content

Content

A custom-branded Patient Education Ecosystem, fully embedded in your digital infrastructure and designed to look and feel like your own.

Integrated into your website and other platforms and apps, it ensures instant access to trusted health information for pharmacists, support staff and your customers.

  • Access to 350+ evidence-based, patient-friendly e-brochures covering:
  •  
  • Communicable diseases, Acute conditions, Chronic conditions,
    Maternal & child health, Mental well-being.
  •  
  • Twelve custom content pieces developed annually to address
    specific health priorities and focus areas.
  •  
  • Content provided in English and one other language.
push pull

Push & Pull

PUSH TOOLS

  • Integration of patient education push tools into your existing dispensary management system and any other HCP workflows and EHR platforms.
  • Unlimited access for our pharmacists, pharmacy assistants, clinic sisters.
    And support staff to share personalized patient education via WhatsApp, email and SMS, directly from their smartphone or laptop.
  • All e-brochures include downloadable, printable PDFs for easy in-store or
    at-home printing by pharmacy staff and customers.

PULL TOOLS

  • An initial batch of 50 custom-designed durable  cleanable patient education displays, featuring core patient education materials and tracking QR codes, for easy placement in pharmacies and clinics. Track engagements fine tune design for maximum engagement and then wider rollout
  • An initial batch of 100 countertop cleanable vinyl QR consumer touchpoints for placement in dispensaries and clinic sister consulting rooms, allowing easy patient-driven access to health education content.
data

Data & Analytics

  • Real-time reporting on patient engagement, tracking what subjects were read, how many times, which regions engaged most, and what information was reshared by patients.
  • Anonymized data on HCP content-sharing behaviour, helping refine targeted customerhealth interventions.
management

Management &
Distribution

  • Training and train-the-trainer workshops to equip pharmacy front line staff with best practices for using patient education tools effectively.
  • Ongoing support during business hours to assist with technical guidance, implementation, and continuous learning.
  • Private-Public Partnerships – Expanding Impact.