“Hi, I’m Craig Killeen, founder of Medinformer.
Today, I want to share a breakthrough opportunity in patient health education—an approach I believe can transform healthcare outcomes while significantly reducing costs.”
Let me put this into context and show you how we plan to achieve it:
“Meet Thabo, 45. He’s diagnosed with prediabetes. Thanks to his healthcare provider, he leaves with clear, easy-to-understand information about his condition and a simple guide to his medication.
Over time, Thabo continues receiving practical tips on diet, exercise, and lifestyle changes delivered directly to his phone. His blood sugar stabilizes, and he avoids developing type 2 diabetes. He’s now proactive about his health and has adopted healthier habits.
Now, meet Mark, 47, diagnosed with the same condition. Unfortunately, after his clinic visit, he leaves with only a bag of pills and little support. He carries on as usual, neglecting his medication, and within two years, develops full-blown diabetes. His condition worsens, leading to kidney disease, declining health, and skyrocketing healthcare costs.”
This isn’t just Mark’s story—or a story about diabetes. It’s a pattern we see across a wide range of conditions—chronic and acute, young and old. Patients don’t receive the personalized education they need, leading to worse outcomes and escalating costs.
Why? Because Delivering consistent, tailored health education—at the right time, in the right language, through the right channels, and at scale—is an immense challenge.”
For the past five years, Medinformer has been perfecting a solution to tackle this challenge. Our mission is simple: empower people with the right knowledge, and they will make healthier choices.
We deliver reliable, evidence-based content to patients exactly when they need it—right at the point of care. Medinformer equips healthcare providers with the tools they need to deliver consistent education, without adding to their workload. We’ve built the technology, laid the groundwork, and we’re now steadily integrating into healthcare workflows.
To truly make a difference and reach millions—eventually billions—of people, we’re seeking visionary partners to help us scale our solution and extend Medinformer’s reach. Together, we can leverage existing healthcare systems and grow our footprint to meet the most pressing needs in patient education.
Whether it’s state health agencies, NGOs, insurers, private providers, or pharmaceutical companies, Medinformer offers a scalable, adaptable solution that integrates seamlessly across the entire healthcare ecosystem, making it easier for everyone to deliver high-quality education.”
