In South Africa, up to 450,000 consultations occur daily between healthcare professionals and patients. Yet, a critical gap remains: most patients leave without receiving personalized education tailored to their needs. This represents a significant missed opportunity to empower patients and enhance outcomes.

What if the final moments of every consultation could be transformed into an opportunity to deliver meaningful, impactful education—without adding extra work for healthcare professionals?

Watch the impactful video above or read the transcript below?

 

 

Meet Mark. He’s just been told by his doctor that he’s prediabetic. The consultation is rushed, so he leaves with a prescription but little understanding of what he needs to do. Fast forward two years—Mark has developed full-blown diabetes, with all the complications that follow.

 

Now meet Thabo. Same condition, but thanks to Medinformer and his healthcare provider, Thabo receives clear information about his condition and medication sent straight to his phone as he leaves the clinic. Over time, he’s kept motivated with bite-sized updates on diet, exercise, and reminders for follow-up tests. Thabo avoids developing type 2 diabetes—and he even shares what he’s learned with friends and family.

The difference? Thabo has been Medinformed.

 

This isn’t just about Mark or Thabo, and it’s not just about diabetes. Whether it’s acute or chronic, young or old, patient education at the point of care is often missing. Healthcare professionals, who are under immense time pressure, are often unable to provide the detailed education patients need.

 

Why is this step missing?

 

Because delivering the right health education, at the right time, in the right language is a complex task.

 

And that’s where Medinformer steps in.

 

We empower healthcare professionals to provide patients with the right information at the point of care—with just a click. This enables patients to take ownership of their health and make informed decisions while giving clinicians peace of mind that the educational part of the treatment is covered—reducing time pressure and increasing their value.

 

Transitioning from print to digital during COVID, Medinformer has been building the tools and content to make this possible. Since going digital, we’ve had over 4 million engagements with our educational content, with an average read time of over 3 minutes. This has been driven by our QR displays and other touchpoints in 800 pharmacies and more than 2,500 doctors’ rooms and clinics.

 

The final, most important tool allows integration of our content and tools directly into existing 3rd party workflows. Our first integration is expected early in the new year. This will enable our system to present healthcare professionals with a bouquet of relevant materials at the end of the consultation based on diagnosis codes. The healthcare professional remains in full control, selecting the most appropriate resources to support their patients.

 

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